Digital and Technology

Sahal Laher

Consulting Editor

Sahal Laher brings diverse global technology leadership experience with a core focus on digital marketing and analytics tools to devise winning strategies.  He has in-depth experience in retail and consumer goods technologies, digital program leadership, back office technology infrastructures, cloud solutions, and customer engagement.  Sahal is an experienced P&L leader, resource allocator, and growth driver for digital businesses and consumer channels.

Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.
Albert Einstein

Head of Digital

The Estee Lauder Companies (NYSE – EL)

2018 – present

Manage all aspects of strategic planning and product management for consumer engagement and revenue-driving digital marketing initiatives.

CDO, CIO, GM OmniChannel

DXL Group

2017 - 2018

Directed key business functions with a primary focus on direct to consumer growth and elevating brand awareness.

EVP: Digital, Innovation and Technology

Brooks Brothers

2013 - 2017

Developed and led core growth strategies leveraging digital marketing and enterprise technology tools for an iconic global brand.


Stride Rite Corporation

2009 - 2013

Directed long-range strategic planning to align customer needs and emerging market trends.



2000 - 2009

Pivoted from a background in ERP and technology implementations to pioneer digital member experience for health plans.


Worcester Polytechnic Institute

B.S., Electrical Engineering and International Studies

Volunteer Details

Board of Directors

Joe Andruzzi Foundation

The Joe Andruzzi Foundation is committed to providing help,  ope, and a reason to smile, for New England cancer patients and their  families by contributing financial support when it is needed most.

Board of Directors

Guatemala Water Foundation

The foundation is focused on helping bring clean water to rural areas of Guatemala.  53% of the six million people who live in Guatemala exist below the poverty line and just over half (51%) have no sanitation.


Salesforce Marketing Cloud, Advisory Board

SAP Consumer Industries, Advisory Board

Enigma Data, Advisory Board

Zudy Sofware, Advisory Board

Published Articles