Our good name on your great story.

The Principal Post is a public benefit company with the mission of providing an authoritative voice to every deserving story.  We are especially committed to extending the benefits of intentional, authentic, holistic leadership through our In Brief platform (Cues and Views).

Self publishing platform Principal Post


We Google everything today, especially the people we engage with socially and professionally. Social media posts are fleeting; news in print quickly becomes stale, but the digital record endures.

The Principal Post is not a traditional newspaper or magazine and is not meant to be read through by a general audience. Rather, we publish and archive authoritative content that will be readily found from an online search for your name.

Published for you, by you

4 Publication Platforms

A Principal Post article is like a page from an autobiography yet to be written. We offer four self-publishing platforms for the four kinds of stories we help to share.

Self publishing in fairness
setting the record straight:
1. In fairness
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self publishing in motion
2. in Brief
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self publishing in motion
whats happening now:
3. in motion
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self publishing in profile
in-depth personal portraiture:
4. in profile
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Our In Fairness platform helps clients who have suffered a genuine harm from unfair treatment online.  Our aim is not to bury unflattering content, but rather, to tell the other side of the story independently and objectively.  We believe in the social benefit of reliable information and that popular opinion and sentiment often override essential principles of truth and fairness.  We are committed to setting the record straight where previously published information is irresponsible, misleading or altogether untrue.  We do this work substantially for free, simply because it is important to do.  We fund this work with the other services we provide for professional or personal benefit.


Our In Motion and In Profile platforms help clients tell their professional stories with credibility and authority.  We work collaboratively with our clients to produce an interview-style article highlighting their current projects, recent accomplishments, thought leadership and contributions to their field.  These are often used to support new professional opportunities and connections or to obtain board positions or community leadership roles.  We optimize every article with the aim of a page one return from a Google search for our client’s name, so they are readily found as well as easily shared.


Our In Brief platform offers a quick and accessible personal snapshot featuring the client’s views in response to a customizable set of cues.  Includes background information, activities and passions, tastes and traits, influences and big ideas.  Unique, revealing, soulful, often entertaining insights into the holistic “you” unlikely to be found in other social media pages and profiles.  Our own take on the celebrity questionnaire popularized by some magazines and talk shows.  You don’t need to be a celebrity to be profiled like one at The Principal Post!

The case for self-Authorship

june 2020
Dignity and Credibility in the Age of Information: A Case for Self-Authorship and Impartial Review
Joshua Duclos, Ph.D., Boston University

In this essay, Duclos argues for the need and the value of self-authored narratives accompanied by an independent, authoritative review. A first-hand account is important as a matter of personal dignity, is made credible with the benefit of an impartial review and serves our social obligation to acquire reliable information. The Principal Post mission and vision are informed by these ideas.

read the essay
A first-person account is always best, provided it can be trusted.