Business Development

Lauren LoFrisco

Consulting Editor, Operating Committee
New York Metro

Lauren is brand marketer and performance leader with a professional foundation producing revenue for media, entertainment content and technology subscription services.  She has held senior management positions in the marketing and sales functions with a focus on business development, brand management, product promotion and partnerships.

Lauren is currently focused on partnership development and client services for AdEdge Digital Marketing agency.  She has an impressive track record working as Senior Vice President, Distribution Sales for iNDEMAND, an entertainment licensor and video services distributor; Group Vice President, Marketing, for Time Warner Cable; Vice President of Marketing, RoadRunner High Speed Online, and Distribution Account Director at Home Box Office (HBO).

Her client and team leadership contributions have made a recognized difference under diverse market conditions, effectively improving brand positioning, product marketing and customer acquisition.  She is a problem solver, creates innovative opportunities for revenue growth and turns customers into loyalists. As a brand ambassador, Lauren brings a blend of creative chops, entrepreneurial heart, and interpersonal strengths to promoting and delivering mission critical priorities.  

Lauren has been a committed mentor and volunteer in various media industry organizations as mentor to military veterans and spouses for American Corporate Partners, Women in Cable and Telecommunications Chapter Advisor and Cable Television Association of Marketers Executive Committee member.  She has been recognized by the cable industry with CTAM Mark Awards, a Telly Award, a CMAW MAXI Award and was called one of the “Women to Watch” by Multichannel News and “Heroes of Cable Marketing,” byCable World Magazine.  She is a graduate of CTAM’s Cable Executive Management at Harvard Business School and WICT’s esteemed Betsy Magness Executive Women’s Leadership Program.  She holds a BA Communications from the University of Pittsburgh. She resides in Westport, CT with her husband, two children and their dog Cocoa.

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.
Walt Disney

Vice President,  Partnerships and Client Services

AdEdge Digital Marketing

2018 to Present


SVP, Distribution Sales and  Marketing




GVP, Marketing

Time Warner Cable



Vice President, Marketing

Road Runner High Speed Online



Account Director

Home Box Office



University of Pittsburgh,  PA

B.A., Communications and Business

Harvard Business School

Executive Management Program

Volunteer Details

American Corporate Partners

Military Mentor


Women in Cable and Telecommunications

Published Articles