Home: Tel Aviv, Israel. Age: Fifty-three pints of Guinness. Birthplace: Israel. Profession: Fintech and insurtech entrepreneur. Organization: EverOak Innovations. Title: Founding Partner & CEO. Languages spoken: Swedish, English, Hebrew and fluent in Excel.
Current project: EverOak Innovations, tech-driven life settlements fund - building an alternative fund that turns longevity risk into opportunity. Recent recognition: Being called “the calm in the storm” by a team member. Latest accomplishment: I’m always proud of the team I’m surrounded by. Extremely proud of the team we’ve built at EverOak Innovations. An amazing group of people. Latest contribution to others: Mentoring fellow insurtech founders through the turbulence of their first startup. Hobbies: Scuba diving (certified PADI instructor) and tinkering with tech gadgets. Last book read: Team of Rivals, by Doris Kearns Goodwin. It clearly shows how a strong leader can harness the power of diverse, sometimes conflicting, individuals by fostering collaboration, humility, and empathy. Recently viewed and recommended: The Wisdom of Trauma. An impactful and profound work by Dr. Gabor Maté.
Personality profile: Optimistic, analytical, irreverent, creative. Moral compass: A blend of The Four Agreements and the front‑page test: be impeccable with my word, then ask, “Would I be fine seeing this on the WSJ homepage tomorrow?” How do you define a perfect friendship? Someone who calls you out on your nonsense and still picks you up from the airport at 3 a.m. How do you define an ideal business relationship? Transparent, aligned, and BS-free. What is your guilty pleasure? On a scorching day, a cold pint of Guinness is a shade you can sip; on a freezing one, it’s central heating by the glass. I file it under “liquid R&D in foam stability”... minimal guilt, maximum ROI. What occupation, other than your own, do you most admire? Carpenters, especially furniture carpenters. What is your favorite place (or way) to spend money? I’m a sucker for a great pair of noise-canceling earbuds. What is at the top of your bucket list? Visiting Tibet.
What was your first paying job? Babysitting our neighbours’ kids. What was your favorite childhood toy or game? Lego and Playmobil. What book have you repeatedly read? The Four Agreements, by Don Miguel Ruiz. What movie have you repeatedly watched? Well, I must admit, Dumb and Dumber. What is your favorite app? Microsoft Excel.
What is your big idea?
Bringing AI and data to longevity finance, turning life insurance portfolios into win-win investments for all parties.
What change are you working on to effect in your profession or field? Infusing transparency and advanced analytics into life settlements, to raise the bar for trust and efficiency in the industry. What message do you want to send out into the world? Don’t let a setback define you, use it to redefine you. What widely held belief do you reject? The idea that integrity and success are mutually exclusive.
What title would you choose for the movie about your life? The Velvet Pirate. What actor would you choose to play you in the movie about your life? Robert Downey Jr., for his wit and resilience. Who would you like to spend an evening with, in heaven? My mother. As a kid, what did you first want to be when you grew up? A mechanic. I loved taking things apart and reassembling them back. After your loved ones, what object would you first save from your burning home? My phone. How would you choose to spend tomorrow, if you knew it was your last day on earth? On a quiet beach with my family, watching the sun go down.
Personal mission: Becoming a better person. Personal motto: Keep calm and drink Guinness. Favorite quote: “Don’t take anything personally” (Don Miguel Ruiz). Desired epitaph: He went deep, made waves, and left the world a bit brighter.
