William Reid

Cues and Views

Immersed Founder and product development leader William Reid, in brief.

William Reid

Home: Longmont, Colorado.  Birthplace: Michigan City, Indiana.  Profession: Product development professional.  Organization: Immersed.  Title: Founder and President.  Alma mater: Rose-Hulman Institute of Technology and University of Cincinnati.

Latest accomplishment: Self-publishing my first book on product development, “Immersed in the Cave”.  Latest contribution to others: Volunteering as the chapter advisor for Pi Kappa Alpha Fraternity at Colorado State University.  Hobbies: Homebrewing, trivia.  Last book read: The Innovator’s Dilemma, by Clayton Christensen.

Personality profile: Contemplative, analytical, quiet, quick witted, caring.  Moral compass: The Bible.  How do you define a perfect friendship? A relationship where we challenge each other to be better, while helping each other to grow.  What is your greatest fear? Falling off a mountain.  What natural talent have you neglected? Creative story writing.  What is at the top of your bucket list? Hawaii.

What book have you repeatedly read? Lincoln on Leadership, by Donald T. Phillips.  What movie have you repeatedly watched? The Back to the Future Trilogy.  Who has had the greatest influence on your life? A series of exceptional managers who were also great mentors in my career.  What modern technology innovation do you most appreciate? Digital music/mp3 player.  What is your go-to source of creative inspiration? Disney imagineering.  What's prominently featured on your office wall? This quote from Walt Disney: “Around here we don’t look backwards for very long.  We keep moving forward…”.

What is your big idea? Building a fully immersive environment within a craft brewing experience.  What change are you working on to effect in your profession or field? Constantly improving methods of innovation so that everyone can be innovative.  What mega-trend most concerns you? The proliferation of artificial intelligence and smart products without worldwide ethical controls.

What actor would you choose to play you in the movie about your life? Bill Murray.  Who would you like to spend an evening with, in Heaven? Abraham Lincoln, just to hear him tell stories.  How would you choose to spend tomorrow, if you knew it was your last day on earth? Hiking in the mountains with my family.  What advice would you give your younger self? Take the leap.

Favorite quote: “I can’t spare this man, he fights” (Abraham Lincoln).  Desired epitaph: Loving husband and father, caring friend, servant mentor.

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