Sanjeevini Mittal

Cues and Views

Courageous, strategic and collaborative marketing executive Sanjeevini Mittal, in brief.

Sanjeevini Mittal

Home: Woodinville, WA.  Age: Forever wise.  Birthplace: India.  Profession: Technology marketing.  Title: Empathetic marketing leader.  Pronouns: She/Her/Hers.  Significant other: My better half.  Alma mater: Seattle University.  Languages spoken: English, Hindi, Kannada.

Current project: Let’s talk about Mental health.  Latest contribution to others: Driving community engagement for my son’s school.  What’s been your big (or biggest leap)? I believe in small goals that lead to big mission.  Hobbies: Walking, reading, listening to music.  Last book read: The Inner Game of Tennis, by Tim Galloway.  Recently viewed and recommended: Archetypes; The 1619 Project.

Personality profile: Optimistic, energetic, approachable.  Moral compass: Doing the right thing.  How do you define a perfect friendship? Always there, yet gives me my space to be.  What is your greatest joy? My kids’ smiles.  What is your greatest fear? Lack of wellbeing of my family.  What is your guilty pleasure? Old Hindi movies.  What word or phrase do you use far too often? Like.  What natural talent have you neglected? Educating.  What occupation, other than your own, do you most admire? Teaching; saving lives.  

What three emojis best describe you? 😊👍🙏.

What is your favorite place (or way) to spend money? Trips.  What is at the top of your bucket list? Australia.  How do you relieve stress? Instrumental music.  What is your go-to workout? Walking.  What ingredient is essential to your perfect vacation? Alone time by a tropical beach.

What was your first paying job? Software marketing, which I hated at the time.  Little did I know I would fall in love with it second time around.  What was your favorite college course? Engineering Drawing; Marketing.  What was your favorite childhood toy or game? Scrabble.  What book have you repeatedly read? Hit Refresh, by Satya Nadella.  What movie have you repeatedly watched? Mission Impossible, Sound of Music and countless Bollywood movies.  What’s prominently featured on your home or office wall? Family photos.  Besides your parents, who has had the greatest influence on your life? My husband.  I am more empathetic because of him.  What’s the best advice you received growing up? Never give up.  What’s the best advice you received in your career? Use your voice.  What modern technology innovation do you most appreciate? Mobile phones.  What is your favorite app? Audible.  What is your go-to source of news and information? LinkedIn.  What is your go-to source of creative inspiration? TED.  What company or organization do you most admire? Patagonia.  What world event has had the greatest influence on your life? India’s quest for freedom from Britain.  What personal circumstance has had the greatest influence on your life? Moving to the United States.

What is your big idea? I dream of a day when mental health is assessed as part of vitals. What change are you working on to effect in your profession or field? Data driven marketing.  What change would you like to see in the world? Greater peace.  What mega-trend most excites you? Regenerative AI.  What mega-trend most concerns you? Social networking.

What title would you choose for the movie about your life? Sanjeevini: The Art of Giving Life.  What actor would you choose to play you in the movie about your life? A no-name actress.  As a kid, what did you first want to be when you grew up? A lawmaker.  After your loved ones, what object would you first save from your burning home? Water.  How would you choose to spend tomorrow, if you knew it was your last day on earth? Saying my goodbyes to family.  What advice would you give your younger self? Decide first, you can think later.  What day in your life would you choose to re-live? My younger son pushing my older one on the walker around the kitchen island.  What period in your life would you do differently, if you could? High school.

Personal mission: Helping others to be more resourceful by leading with empathy and sharing my expertise.  Personal motto: Live today like there is no tomorrow.  Desired epitaph: Best mom for all ages.

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