Nina Sichtermann

Cues and Views

International senior retail executive Nina Sichtermann, in brief.

Nina Sichtermann

Home: Alexandria, VA.  Birthplace: Germany.  Title: SVP Operations.  Pronouns: She/Her/Hers. Significant other: My husband Enrique.  Alma mater: MIT Sloan School of Management (Advanced Certificate in Management, Technology and Innovation); The University of Queensland, Australia (Master of International Business).  Languages spoken: English, Spanish, German.

Current project: Certificate on Management, Technology and Innovation; learned how to become a digital writer.  Recent recognition: Been called a “stellar thought leader”.  Hobbies: Sports (running right now, but I generally love to be active), books, music, travel.  Recent travel or adventure: Mexico City, Thailand, Namibia.  Recent unique acquisition: A holiday home in Southern Spain.  

Personality profile: Extroverted introvert and total optimist; someone who just can’t settle for second-best and believes that everything is possible.  Moral compass: Would I want this to be done to myself?  How do you define an ideal business relationship? Not merely transactional, but built on trust and collaboration.  What is your greatest joy? My two boys.  What is your guilty pleasure? Chocolate, wine gums and Dutch licorice.  What occupation, other than your own, do you most admire? Artists and scientists.  What is at the top of your bucket list? Hawaii and Alaska.  What ingredient is essential to your perfect vacation? A good mix of sunshine, relaxation and adventure.

What was your first paying job? Working on a conveyer belt in a factory.  What was your favorite childhood toy or game? My piano.  What movie have you repeatedly watched? Love Actually.   What’s prominently featured on your home or office wall? A picture of my family. Besides your parents, who has had the greatest influence on your life? My family and friends. What’s the best advice you received in your career? Be open-minded, listen and ask good questions.  What personal circumstance has had the greatest influence on your life? Becoming a mum.

What message do you want to send out into the world?

Be ambitious and generous.  Always stay curious.

What mega-trend most excites you? The rise and influence of technology-based innovation like ChatGPT and Crypto/ Blockchain.  What mega-trend most concerns you? The ever-increasing influence of technology on all our lives.

What title would you choose for the movie about your life? Aim High.  Who would you like to spend an evening with, in heaven? My two grandmothers.  As a kid, what did you first want to be when you grew up? A singer.  After your loved ones, what object would you first save from your burning home? A handbag with our most essential personal documents.  How would you choose to spend tomorrow, if you knew it was your last day on earth? Having a few good meals with my family, going for a walk on the beach and spending a ridiculous amount of money on presents for everyone. What period in your life would you do differently, if you could? My last three years in high school.  I would have benefitted from greater focus and less distraction.

Personal mission: Learn as much as I can and be an example for my kids.  Personal motto: Be extraordinary, humble and grateful.  Favorite quote: "The cure for boredom is curiosity.  There is no cure for curiosity" (Dorothy Parker).

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