Lauren LoFrisco

Cues and Views

Marketing executive and brand builder Lauren LoFrisco, in brief.

November 29, 2021
2 minutes
Lauren LoFrisco

Home: New York City metro area.  Birthplace: Pittsburgh, PA.  Profession: Brand and relationship builder.  Alma mater: University of Pittsburgh.  Languages spoken: English and have learned the Power of Love language.

Current project: Tone Networks, a platform committed to supporting and  developing women in the workplace.  Hobbies: Pickleball, which kept me sane and healthy throughout the pandemic.  Recent travel or adventure: Puerto Rico and Vieques.  Last book read: The Stranger in the Lifeboat, by Mitch Albom.

Personality profile: Collaborator, diplomat, optimist; resilient.  What one word would your closest friend use to describe you? Vault.  Moral compass: Trust in God.  What natural talent have you neglected? I believe there is an electric guitarist within me.  What occupation, other than your own, do you most admire? Senior caregiver.  How do you relieve stress? Exercise, laughter and music.  What is your go-to workout? Dancing.

What book have you repeatedly read? The Alchemist, by Paulo Coelho.  What movie have you repeatedly watched? Grease.  Who has had the greatest influence on your life? My grandmothers.  What is the best advice you received growing up? Be kind to others.  What is the best advice you received in your career? Learn from your mistakes.  Know your audience.  You won’t get everyone’s approval and that's ok.  What modern technology innovation do you most appreciate? Zoom.  What is your favorite app? Words with Friends.

What change would you like to see in the world? The young and the old living and learning together.  What message do you want to send out into the world? A little bit of encouragement can make all the difference.  What mega-trend most excites you? Human-machine collaboration.  What mega-trend most concerns you? Food and water scarcity.

What title would you choose for the movie about your life? Where There’s a Will, There’s a Way.  What actor would you choose to play you in the movie about your life? Phoebe Waller-Bridge.  What object would you save first from your burning home? My boxes of photos.  What advice would you give your younger self? The things that stress you out now won't matter.  Learn to adapt and experience new things, as there is so much to enjoy in life.

Personal mission: Focus on the outcome and not the obstacles.  Personal motto: You must make a choice to take a chance or your life will never change.  Desired epitaph: Lived, laughed, loved.

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