Home: Rural Olathe, Kansas. Birthplace: Waverly, Iowa. Profession: Agriculture, entrepreneur, executive. Organization: Vytelle. Title: CEO. Significant other: My husband, Matthew Kocher. Alma mater: Iowa State University.
Recent recognition: Top 3 Female Athlete at OrangeTheory in Benchmark Run. What’s been your big (or biggest) leap?Founding and starting Rock Road Consulting. Last book read: The Gap and The Gain, by Dan Sullivan. Recently viewed and recommended: The Dropout (Hulu).
Personality profile: Energetic, passionate, driven. How do you define an ideal business relationship? Fair, strong communication. What is your greatest joy? My family, husband and three kiddos. What is your greatest fear? Heights. What is your go-to workout? OrangeTheory.
What three emojis best describe you? 🥩🏃😂.
What’s featured prominently on your home or office wall? The Man in the Arena, by Theodore Roosevelt. Who has had the greatest influence on your life? My parents. What is the best advice you received growing up? Birds that fly attract hunters. What is the best advice you received in your career? Be yourself.
What change are you working on to effect in your profession or field? Creating more sustainably produced meat and milk. What change would you like to see in the world? More truth. What mega-trend most excites you? How technology is impacting efficiency. What mega-trend most concerns you? How technology is reducing normal human interactions.
As a kid, what did you first want to be when you grew up? A lawyer. I was inspired by the TV show LA Law. What object would you first save from your burning home? My Christmas ornaments. What advice would you give your younger self?Slow down, you have time.
Personal motto: Be good, do good, see good. Favorite quote: "If it were easy, everyone would do it. Hard is what makes it great (Tom Hanks, in A League of Their Own). Desired epitaph: She had mad hustle and a dope soul.
