Jefferson Dafydd

Cues and Views

Sports business architect Jefferson Dafydd, in brief.

Jefferson Dafydd

Home: Columbus, OH.  Age: 51.  Birthplace: Los Angeles, CA.  Profession: Sports business. Organization: Team Advisory Group.  Title: Sr. Advisor.  Alma mater: Loyola Marymount University (BA); Pepperdine University (MBA).

Current project: Finishing my book, Rise of the Sports Middle Class, expected to be published later in 2026.  Latest accomplishment: Helped several European sports properties establish footholds in the US, the world’s most lucrative sports marketplace.  What’s been your big (or biggest leap)? Joining Team Advisory Group and building up a successful sports business practice within a newer classification of the sports ecosystem.  Hobbies: DIY projects, building things with and for my kids. Outdoor activities (kayaking, skiing, etc.).  Recent travel or adventure: Cage free shark diving off the coast of Mexico.  Last book read: Good to Great, by Jim Collins.  Recent unique acquisition: I have a 1969 Mickey Mantle baseball card in mint condition.  It has an error on it and the internet says it’s worth $2 million.  Maybe it’s time to sell?

Personality profile: Confident, charismatic, decisive, protective, competitive, warm, natural leader, resilient. ENTJ (Commander: Extrovert, Intuitive, Thinking, Judging).  What one word would your closest friend use to describe you? Unshakeable.  Moral compass: Principled and accountable. Do things the right way, even when it’s harder or slower. I value ownership, and loyalty, and I try to operate with a strong sense of fairness, treating people with respect while holding myself and others to a high standard.  How do you define a perfect friendship? Loyal, low-maintenance, honest, and rooted in mutual respect.  How do you define an ideal business relationship? Aligned incentives, clear communication, mutual trust, and shared ambition. No politics, just people committed to building something that works.  What is your greatest joy? Spending time with my favorite people.  What is your greatest fear? Losing connection with my children.  What word or phrase do you use far too often? Let’s do this!  What natural talent have you neglected? Creativity.  Taking on DIY projects that are probably a little out of my league, but figuring them out anyway.  What occupation, other than your own, do you most admire? Educators.  There’s nothing more valuable than helping someone become a better version of themselves.

What three emojis best describe you? 🛠️🔥🧠.

What is your favorite place (or way) to spend money? On experiences and things that bring my favorite people together.  How do you relieve stress? Exercise.  What ingredient is essential to your perfect vacation? Being with my favorite people.

What was your first paying job? Lemonade stand, followed by paper route.  What was your favorite college course? History.  What was your favorite childhood toy or game? LEGO. What’s prominently featured on your home or office wall? Sports memorabilia, reminders from my professional experience.  Besides your parents, who has had the greatest influence on your life? Great bosses who have shaped me more than they may realize.  What’s the best advice you received growing up? Sometimes done is better than perfect.  What’s the best advice you received in your career? Volunteer to do everything.  It’s the best way to gain experience.  What modern technology innovation do you most appreciate? Zoom and mobile tech.

What is your big idea? Infrastructure before growth.  Build the systems first.  Clear strategy, repeatable processes, and aligned incentives, so growth has something solid to scale on.  What change are you working on to effect in your profession or field? Define and establish the “Growth Sports” Properties classification within the sports industry, positioning emerging and challenger properties not just as games, but as early-stage businesses capable of becoming scalable, investable assets.  What widely held belief do you reject? That some people are just born lucky. Luck isn’t random, it’s created at the intersection of preparation, expertise and the ability to recognize and act on the right opportunity at the right moment.  What mega-trend most excites you? AI.

What title would you choose for the movie about your life? Power Forward.  As a kid, what did you first want to be when you grew up? An explorer like Indiana Jones.   After your loved ones, what object would you first save from your burning home? Photos, my phone and laptop.  How would you choose to spend tomorrow, if you knew it was your last day on earth? With my favorite people, doing something that they love to do.  What advice would you give your younger self? You are more capable than you realize.  Self-generated fear is the only thing that holds you back.  What period in your life would you do differently, if you could? My forties.

Personal mission: Building a life that transcends me and offers my kids a more constructive path. Personal motto: Let’s Do This.  Favorite quote: “We are what we repeatedly do.  Excellence is not an act, but a habit” (Aristotle).

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