Eugenia Blackstone

Cues and Views

Perceptive, adaptive marketing leader and mentor Eugenia Blackstone, in brief.

December 22, 2022
3 Minutes
Eugenia Blackstone

Home: Fayetteville, GA.  Atlanta is full.  Organization: Iris Powered by Generali.  Title: Chief Marketing Officer.  Pronouns: She/Her/Hers.  Significant other: Carl, the yin to my yang.  Alma mater: North Carolina A&T State University (Aggie Pride!).

Current project: Raising two toddlers while renovating.  Recent professional development: Having access to, and relationships with, the amazing women of CHIEF, which I’ve just joined. Latest accomplishment: Planned and managed a company rebrand.  What’s been your big (or biggest leap)? Leaving a job during a recession.  I prayed, trusted my gut, and it all worked out. Hobbies: Interior design, reading and listening to audiobooks, rummaging with my mom. Recently viewed and recommended: Drink Masters (Netflix).  If you love watching the bartender create, this show is for you.  Recent unique acquisition: Three pieces of art for a large living room wall.  I finally found something my husband and I both love.

Personality profile: ENFJ-A (Assertive Protagonist: Extraverted, Intuitive, Feeling, Judging, Assertive).  What one word would your closest friend use to describe you? Everything.  I asked and that’s what she said.  Moral compass: The Bible and the Holy Spirit.  How do you define a perfect friendship? One built on a foundation of trust; easy, mutually fulfilling, full of humor. What is your greatest joy? My kids.  What is your guilty pleasure? Dark chocolate covered coffee beans and almonds.  Also, frozen custard.  What is at the top of your bucket list? The Maldives.

What three emojis best describe you? 🦚✈️💯.

What book have you repeatedly read? Blink, by Malcolm Gladwell.  What movie have you repeatedly watched? The Five Heartbeats.  What’s prominently featured on your home or office wall? Photos of family and friends; art.  What modern technology innovation do you most appreciate? Cellphones.  What is your go-to source of creative inspiration? My nieces and Houzz.  

What personal circumstance has had the greatest influence on your life? Watching my mom develop an amazing second career after being laid off from a twenty-year job and being forced to start over.  Taught me that everything happens for a reason.

What change are you working on to effect in your profession or field? Increasing the diversity of those that see marketing as a viable career option and creating greater awareness of the multitude of disciplines within the field.  What change would you like to see in the world? Greater kindness.  What mega-trend most excites you? The metaverse.  Not everything belongs there.

Who would you like to spend an evening with, in heaven? Jesus, my grandmothers and my aunt Shirley.  How would you choose to spend tomorrow, if you knew it was your last day on earth? Fly my whole family somewhere tropical and spend the day together creating memories.  What day in your life would you choose to re-live? My wedding day.  A super small ceremony, but I have never felt more loved by so many people at one time.  What period in your life would you do differently, if you could? College and post-graduation.  I would have taken more time to enjoy the experience and I would have traveled a lot more before starting my career.

Personal mission: To be a really kind person, no matter what, and to raise kind, smart, funny, happy, passionate change makers.  Personal motto: She was a real one.

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