Ester Rabinovici

Cues and Views

Incisive provocateur Ester Rabinovici, in brief.

Ester Rabinovici

Home: North Miami Beach.  Age: 61 and eager to be 65 to qualify for Medicare.  It’s time to share my medical insurance expenses with the government.  Birthplace: Bogota, Colombia.  Profession: Industrial designer.  Organization: Rabinovici & Associates.  Title: Founder.  Pronouns: She/Her/Hers.  Significant other: Samuel, the cable I need to illuminate the room and my partner in crime for over forty years.  Alma mater: Universidad Javeriana.  Languages spoken: English, Spanish and fluent Spanglish.

Current project: Reinventing the next 25 years of my life.  Recent recognition: My three year-old grandkid told me that if I go to the event, instead of having dinner with him, “a monster will eat me.”  Recent professional development: I finally passed the behavioral neuro-economics first module test after four intents.  Latest accomplishment: Acknowledging that I’m too old to learn economics or neurology.  Latest contribution to others: Taking another junior as an apprentice and sending him back to school with much more confidence in himself.  What’s been your big (or biggest leap)? Moving from Colombia to the US.  Hobbies: I’m the happiest when I work, second only to being an adventurous, borderline irresponsible grandmother.  Recent travel or adventure: A cooking expedition in Abruzzo with my childhood best friend.  Last book read: The Sea We Swim In: How Stories Work in a Data Driven World, by Frank Rose.  Recently viewed and recommended: Bombardment (aka, The Shadow In My Eye).  Recent unique acquisition: An NFT.

Personality profile: Optimistic, ingenious, genuine.  What one word would your closest friend use to describe you? Audacious.  Moral compass: My husband.  How do you define a perfect friendship? Accepting.  How do you define an ideal business relationship? Smart.  What occupation, other than your own, do you most admire? Stage design.

What three emojis best describe you? ❤️👏🤣.

What is your greatest joy? Solving.  What is your greatest fear? Not solving.  What is your guilty pleasure? Wine.  What natural talent have you neglected? My sense of humor.  What is at the top of your bucket list? Patagonia.  How do you relieve stress? Playing with the kids.  I forget everything.  What ingredient is essential to your perfect vacation? Surprise.

What book have you repeatedly read? The Little Prince.  What movie have you repeatedly watched? Casablanca.  What’s prominently featured on your home or office wall? An expressionist painting by my art teacher.  Who has had the greatest influence on your life? My husband.  What celebrity has had the greatest influence on your life? Milton Glaser.  What’s the best advice you received growing up? The one I dismissed: an advertising agency is no place for a decent girl.  What’s the best advice you received in your career? Go and start your own agency.  If you fail, you can re-apply for this job in six months.  What is your favorite app? Spotify.  What is your go-to source of news and information? The Wall Street Journal.  What is your go-to source of creative inspiration? Museums and exhibits.  What company or organization do you most admire? Ideo.  What world event has had the greatest influence on your life? The political unrest in my native Columbia.  

What is your big idea? I’d rather be loved than desired!  If you are not creating desire, your are becoming a commodity.  What change are you working on to effect in your profession or field? If your competitor is doing it, don’t.  What change would you like to see in the world? Pluralism.  What message do you want to send out into the world? Life is not always black and white, it's a million shades of grey.  What mega-trend most excites you? Web3 and the metaverse.  What mega-trend most concerns you? Political extremism.

What title would you choose for the movie about your life? The Intentionalist.  What actor would you choose to play you in the movie about your life? Úrsula Corberó.  Who would you like to spend an evening with, in heaven? Joan Manuel Serrat.  As a kid, what did you first want to be when you grew up? An ad woman.  After your loved ones, what object would you first save from your burning home? My great-grand-mother's cabinet.  It's filled with mementos of my adult life for my children to unveil on my funeral day.  How would you choose to spend tomorrow, if you knew it was your last day on earth? Cooking all day and gathering the kids for one last Shabbat (even if it’s not Friday).  What advice would you give your younger self? Be a bit less responsible.  What day in your life would you choose to re-live? The day my children married.  What period in your life would you do differently, if you could? My teenage years.

Personal mission: To enjoy every minute of what’s left.  Personal motto: There is always a way.  Favorite quote: “Life is not a dress rehearsal” (Rose Tremain).  Desired epitaph: She wished she could have stayed a bit longer to see what’s next.

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