Diogo Corona

Cues and Views

Brazilian entrepreneur and executive Diogo Corona, in brief.

June 6, 2023
2 Minutes
 Diogo Corona

Home: São Paulo, Brazil.  Age: 35.  Birthplace: Ribeirão Preto, SP, Brazil.  Organization: Smart Fit.  Title: COO Smart Fit / CEO TotalPass.  Pronouns: He/Him/His.  Languages spoken: Portuguese, English and Spanish. 

Current project: Smart Fit/TotalPass.  Recent recognition: Our financial performance.  Hobbies: Skiing, even though it's something I get to do just once a year.  Recent travel or adventure: Spain, for business.  Last book read: "Thinking, Fast and Slow" by Daniel Kahneman.  Recently viewed and recommended: I'm really enjoying Succession.  Personality profile: Analytical and methodic.  What one word would your closest friend use to describe you? Analytical.  What is your favorite place (or way) to spend money? Sharing moments with people I love.  How do you relieve stress? By doing high-intensity training exercises.  What is your go-to workout? HIIT - high-intensity training or sprints on the treadmill.  

What was your first paying job? I worked at the bank Itaú BBA, on the trading desk.  What is your favorite app? Spotify, though the one I use the most is WhatsApp.  What is your go-to source of news and information? Google App.  Through AI it compiles the news and articles I'm most likely to be interested in.  What company or organization do you most admire? After our own company, Amazon and Apple. 

What is your big idea?


What change would you like to see in the world? I think inequality is very sad.  I would like to see less inequality and less hunger in the world.  What mega-trend most excites you? I believe that people are increasingly engaging in physical activity, especially after the Covid-19 pandemic.  What mega-trend most concerns you? The impact of artificial intelligence, which I think is something that concerns everyone. 

As a kid, what did you first want to be when you grew up? I've always wanted to be an entrepreneur; I never had those childhood dreams of being an astronaut, a football player, a pilot, those kinds of things.  How would you choose to spend tomorrow, if you knew it was your last day on earth? With my mom.  What day in your life would you choose to re-live? A very significant day for me was the day of our Initial Public Offering (IPO).  What period in your life would you do differently, if you could? None.  I'm not the kind of person who has regrets. 

Personal mission: I really want to turn this company into a great company and make the people around me very happy and fulfilled.  Personal motto: Being disciplined in everything - trying to be disciplined in my personal life, in my relationships, and as a son as well.  Desired epitaph: I wish people would miss me, though I'm not sure exactly what would be written.


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