Cliff Trunick

Cues and Views

SaaS sales executive Cliff Trunick, in brief.

June 29, 2026
3 minutes
Cliff Trunick

Home: Gainesville, FL. Age: 42. Profession: SaaS sales executive. Organization: Technology and Software Industry. Title: Account executive. Significant other: Lauren Coleman, my fiancée. Proud parents of three children. Alma mater: Auburn University.

Current project: Expanding my expertise in AI, software technologies and business solutions that help organizations communicate and operate more effectively. Recent professional development: Deepening my expertise in AI, communication platforms, SharePoint and modern SaaS sales methodologies. Latest accomplishment: Successfully balancing career growth, ongoing professional development and raising a family. What’s been your big (or biggest) leap? Consistently stepping outside my comfort zone to embrace new technologies and changing markets. Hobbies: Golf, college football, technology, reading business and leadership books, spending time with family and following emerging technology trends. Last book read: The 48 Laws of Power, by Robert Greene. Recently viewed and recommended: Full Swing and Swamp Kings.

Personality profile: Driven, loyal, resilient, optimistic, relationship-focused, competitive and curious. Moral compass: Treat others the way you want to be treated, always do the right thing and make decisions you can be proud of long-term. How do you define an ideal business relationship? Trust, transparency, responsiveness, mutual respect and creating value for everyone involved. What is your greatest joy? Watching my children grow and striving to become the best father, partner and role model I can be. What is your guilty pleasure? Researching new technology, sales strategies and golf. What is your favorite place (or way) to spend money? Investing in my family's future, personal development, technology, golf and experiences with my children and fiancée. What is at the top of your bucket list? Playing some of the world's most iconic golf courses and creating lasting memories with my family. How do you relieve stress? Spending quality time with my family, playing golf, exercising and focusing on personal growth.

Besides your parents, who has had the greatest influence on your life? Mentors, coaches and business leaders who taught me resilience, accountability, communication and lifelong learning. What’s the best advice you received growing up? Work hard, be honest, stay humble and treat people with respect. What’s the best advice you received in your career? People buy from people they trust. Listen more than you talk, focus on solving problems and always continue learning. What modern technology innovation do you most appreciate? Artificial intelligence and cloud-based software. What is your go-to source of news and information? LinkedIn, industry publications, podcasts, business books and AI-powered research tools. What company or organization do you most admire? Google. What personal circumstance has had the greatest influence on your life? Becoming a father. It changed my perspective on responsibility, purpose, leadership and what truly matters in life.

What is your big idea?

Helping organizations embrace AI and technology to improve communication, strengthen relationships and increase efficiency.

What change are you working on to effect in your profession or field? Helping businesses modernize how they communicate, collaborate and engage through software and emerging technologies. What change would you like to see in the world? More empathy, personal accountability, stronger families and a greater willingness to learn from one another. What message do you want to send out into the world? Never stop learning. Stay resilient. Invest in your family, your relationships and your personal growth. What mega-trend most excites you? Artificial intelligence, automation and the future of software innovation.

What title would you choose for the movie about your life? The Long Game. What actor would you choose to play you in the movie about your life? Mark Wahlberg. As a kid, what did you first want to be when you grew up? A professional athlete. How would you choose to spend tomorrow, if you knew it was your last day on earth? Spending every moment with Lauren, my children, family and close friends. What advice would you give your younger self? Trust the process. Focus on relationships. Stay patient. Today's setbacks become tomorrow's lessons. What day in your life would you choose to re-live? The birth of my children. What period in your life would you do differently, if you could? Spend less time worrying about things I couldn't control and more time appreciating the people and opportunities right in front of me.

Personal mission: To be the best father, fiancé, leader and professional I can be while helping others and making a lasting positive impact. Personal motto: Work hard, stay loyal, never stop learning. Favorite quote: "Success is not final, failure is not fatal; it is the courage to continue that counts" (frequently attributed to Winston Churchill). Desired epitaph: He put his family first, worked hard, stayed loyal and left the people around him better than he found them.

Create your own Cues and Views profile here!
Learn more
Other platforms for your story
whats happening now
In-Depth Personal Portraiture
Setting the Record straight