Cathy Hayes

Cues and Views

Change ambassador Cathy Hayes, in brief.

Cathy Hayes

Home: Kennett Square, PA.  Age: Older than I look.  Profession: Healthcare.  A recovering psychologist now in biopharmaceuticals.  Organization: Novartis.  Title: VP/Head of Marketing Technology.  Significant other: Travis.  Alma mater: Appalachian State University.

Current project: I volunteer and serve on the board of directors for a service dog organization, Canine Partners for Life.  Check them out!  Recent recognition: My membership in CHIEF. What’s been your big (or biggest leap)? I’ve made several in my career, leveraging my skills and capabilities - from psychology to pharma, from sales to marketing, operations, customer experience, digital and now, technology.  Hobbies: Food and wine, travel and golf.  Last book read: Range: Why Generalists Triumph in a Specialized World, by David Epstein.  Recently viewed and recommended: Only Murders in the Building.  I am so hooked and can’t wait for the next season!

How do you define a perfect friendship? By the ability to pick right up where you left off after not connecting for months or even years.  What is your guilty pleasure? Food and wine.  What word or phrase do you use far too often? Actually...  What is your favorite place (or way) to spend money? Travel or golf.  What is your go-to workout? Peleton.  I became a devotee during COVID.

What three emojis best describe you? 😊⛳️🥂.

What was your first paying job? At Video World, which shows my age.  What book have you repeatedly read? I Know This Much is True, by Wally Lamb.  What’s the best advice you received growing up? A coward dies a thousand deaths, a hero dies but once.  What’s the best advice you received in your career? A leader should have a strong mind and a soft heart.  What world event has had the greatest influence on your life? 9/11, which made me rethink so many things.  What personal circumstance has had the greatest influence on your life? My mother was a single parent early in my life and her strength is astounding.

What is your big idea? As a psychologist, I wanted to write a book about the “Walmart Generation” and how everything, including relationships, have become disposable.  What change are you working on to effect in your profession or field? CIOs as Chief Integration & Influence Officers, too.  What message do you want to send out into the world? “Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark” (Jay Danzie).

What title would you choose for the movie about your life? Small but Mighty.  What actor would you choose to play you in the movie about your life? Julia Louis-Dreyfus.  As a kid, what did you first want to be when you grew up? An astronaut.  What advice would you give your younger self? Be a goldfish (XO Ted Lasso).

Personal mission: Removing barriers.  Favorite quote: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou).

Create your own Cues and Views profile here!
Learn more
Other platforms for your story
whats happening now
In-Depth Personal Portraiture
Setting the Record straight