Bruno Fermino

Cues and Views

Strategic operations leader Bruno Fermino, in brief.

Bruno Fermino

Home: Philadelphia, PA. Age: Thirty-eight. Profession: Pharmaceutical market access professional. Title: Associate director of patient and access services. Significant other: My partner, Kevin Hennessey. Alma mater: Peirce College. Languages spoken: English and Portuguese.

Current project: Strengthening the digital experience for patients and healthcare providers. Recent professional development: Taking project management classes. Latest accomplishment: Launched an HCP portal for healthcare providers and office staff. What’s been your big (or biggest) leap? Switching from an IT career to pharmaceutical market access. Hobbies: Walking my dog, listening to podcasts, playing darts and learning about watches. Last book read: Be Ready When the Luck Happens, by Ina Garten. Recently viewed and recommended: The Crown.

Moral compass: Treat people the way they want to be treated. How do you define a perfect friendship? Being there for each other through good and tough times and being yourself without judgment. What is your greatest joy? Seeing my dog happy at the dog park. What is your guilty pleasure? Watching Ina Garten shows and House Hunters. What occupation, other than your own, do you most admire? Nurses. What is your favorite place (or way) to spend money? Experiences with my dog. How do you relieve stress? Listening to podcasts and taking my dog for long walks. What is your go-to workout? Workouts on the BetterMe app.

What book have you repeatedly read? The Alchemist, by Paulo Coelho. What’s prominently featured on your home or office wall? A humorous Frida Kahlo painting. What’s the best advice you received in your career? You’re sitting at the table for a reason. What is your go-to source of news and information? Podcasts. What is your go-to source of creative inspiration? Long walks and podcasts. What company or organization do you most admire? Trader Joe’s and Costco. What personal circumstance has had the greatest influence on your life? Navigating a major career transition.

What change are you working on to effect in your profession or field?

Getting into project management and leveraging AI tools for day-to-day work.

What change would you like to see in the world? A world where people lead with a little more empathy. What widely held belief do you reject? That being busy is the same as being effective. What mega-trend most excites you? The growing focus on mental health and well-being.

Who would you like to spend an evening with, in heaven? My grandmother. After your loved ones, what object would you first save from your burning home? My dog. How would you choose to spend tomorrow, if you knew it was your last day on earth? I’d cook a meal with the people closest to me and my dog—something comforting and shared. What advice would you give your younger self? Slow down and appreciate the moment. Happiness is a journey, not a milestone.

Personal mission: Create environments where people feel seen, supported and aligned. Personal motto: Stay curious.

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