Bruce Taub

Cues and Views

Principal Post CEO Bruce Taub, in brief.

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May 14, 2021
2 Minutes
Bruce Taub

Home: South Beach, Miami.  Age: Sixty-something.  Profession: Private investor, entrepreneur, publisher.  Organization/Title: The Principal Post, Founder and CEO.

Latest accomplishment: Creating this platform at The Principal Post.  Latest contribution to others: Provided lead sponsorship for National YoungArts Foundation professional (artistic) development programming.  Hobbies: No serious commitments, but many pleasurable diversions.  Last book read: No More Champagne: Churchill and His Money, by David Lough.  

Personality: Intense focus, quick wit, vintage charm.  Moral compass: Aristotle’s Virtue Ethics.  How do you define a perfect friendship? Common tastes and values, reciprocal candor and understanding.  What is your greatest joy? Family holidays.  What is your greatest fear?  Severe air turbulence.  What is at the top of your bucket list? The Kentucky Derby.  What natural talent have you neglected? My musical gifts, as a pianist and composer.  What is your go-to workout?  A power walk on the beach.  

What three emojis best describe you?


What book have you repeatedly read? The Republic of Plato (c. 375 B.C.).  What movie have you repeatedly watched? Advise and Consent (Otto Preminger, 1962).  Who has had the greatest influence on your life? My maternal grandfather.  What’s the best advice you received in your career? You can’t eat percentages.  What modern technology innovation or service do you most appreciate?  GPS.  What world event has had the greatest influence on your life?  9/11.

What mega-trend most excites you? The rise in “successful aging.”  What mega-trend most concerns you? The rise in misinformation and disinformation.  What’s your big idea? Giving an authoritative voice to every deserving story.  What widely-held belief do you reject?  The ends justify the means.

As a kid, what did you want to be when you grew up? Talk-show host.  Who would you like to spend an evening with, in Heaven? Carl Reiner, just for laughs.  What actor would you choose to play you in the movie about your life? Steve Carell.  What day in your life would you like to re-live?  Two: each of my daughters’ weddings.  What period in your life would you do differently?  My undergraduate years.

Personal motto: To the impassioned will, nothing is impossible.  Favorite quote: It’s not the critic who counts… the credit belongs to the man who is actually in the arena (Theodore Roosevelt).  Desired epitaph: Went boldly in the direction of his dreams.

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