Andrea Rasmussen

Cues and Views

Transformative strategist Andrea Rasmussen, in brief.

Andrea Rasmussen

Home: Washington, DC.  Birthplace: Bryn Mawr, PA.  Profession: Consumer and retail management consultant.  Alma mater: Northwestern Kellogg School of Management (MBA); Hamilton College (Psychobiology); Choate Rosemary Hall.

Current project: She Evolves.  Becoming your best professional self.  Recent professional development: Digital transformation strategy in consumer and retail.  What’s been your big (or biggest leap)? Moving from management consulting to tech.  Hobbies: Peleton devotee; non-fiction writing, politics, photography.  Recent travel or adventure: Whitefish, MT (Glacier National Park).  Last book read: Confidence Man, by Maggie Haberman.  

Personality profile: I/ENTJ, Red leaning Blue (on the line of I and E).  What one word would your closest friend use to describe you? Courageous.  Moral compass: What would Michelle Obama do?  How do you define a perfect friendship? Through thick and thin.  What is your guilty pleasure? Binging The West Wing.  What is at the top of your bucket list? Machu Picchu. How do you relieve stress? Meditation. Meditation. Meditation.

What was your first paying job? Scooping ice cream at an old-fashioned soda shop.  What was your favorite college course? Healthcare Economics.  What book have you repeatedly read? Grit, by Angela Duckworth.  What’s prominently featured on your home or office wall? A canvas of Kilimanjaro, climbed after business school.  What’s the best advice you received in your career? Have strong opinions, but hold them loosely.  What’s the best piece of advice you have gotten from a friend? Life is too short for toxic people and environments.  What is your go-to source of news and information? MSNBC, CNN, The New York Times, The Atlantic, the Skimm.  

What change are you working on to effect in your profession or field?

Becoming an ecosystem player.

What change would you like to see in the world? Climate and sustainability strategies.  What message do you want to send out into the world? Vote.  We live in a “ruthless” world now. What mega-trend most excites you? AI and data analytics.  The metaverse.  What mega-trend most concerns you? Geopolitical instability.

What actor would you choose to play you in the movie about your life? Anne Hathaway.  Who would you like to spend an evening with, in heaven? Madeline Albright.  As a kid, what did you first want to be when you grew up? An Olympic figure skater.  What profession would you be in your second life? Photojournalist.  After your loved ones, what object would you first save from your burning home? My hard drives.  How would you choose to spend tomorrow, if you knew it was your last day on earth? First, morning tea with my family.  Then, an afternoon send-off with my sister, my Ham Family and closest friends, drinking wine and dancing on a beach.  What period in your life would you do differently, if you could? My goth period in high school.

Personal mission: Be a life-long learner who inspires my family, friends and community to do great things.  Show up with energy, purpose and gratitude.  Make a difference.  Personal motto: Choose happy.  Favorite quote: “Women belong in all places where decisions are being made” (Ruth Bader Ginsburg).

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