We are committed to publishing the truth.  Where the facts are in dispute, we say so and publish only those stories we judge to be highly credible and worthy of the reader’s serious consideration.

We believe that online content contributes significantly to one’s reputation and that unfair reporting is a genuine injustice.  We are committed to rectifying reputational harm and to not creating it.

We balance our client obligations with our public responsibility.  We strive for the trust and respect of all our stakeholders by adhering to procedural and ethical standards in all that we do. 

We promote legitimate self authorship and believe it is important and valuable.  We will never obscure the fact that our reviews are funded by the subjects of the articles we publish.